The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

For technology adopters looking for the next big thing, “agentic AI” is the future. At least, that's what the marketing pitches and tech industry T-shirts say. What makes an artificial intelligence ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Digital Marketing World Forum, the ...

Little Caesars is introducing a new Mix-N-Match menu that delivers variety, flavor, and great value. From November 3 to November 23, 2025, customers can choose any two or more menu items for just ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

Learn how to tune your 808 samples in Mixcraft 8 using the Alpha Sampler! This tutorial covers essential techniques for music production and mastering. ICE allowed to enter homes without warrant: Read ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

Tension: Marketers need clear guidance on where to spend next, yet most measurement tools trade transparency for convenience—forcing teams to trust whatever the vendor black box spits out. Noise: ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...