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“I don't have the money, but I got stock” - Magic Johnson recalls turning down Nike deal now worth $5B
Magic Johnson admits regretting not signing with Nike in 1979.
WNBA All-Star A'ja Wilson's signature Nike A'One basketball shoe is 49% off online in two colorways for a limited time.
Brazil’s away kit for the 2026 World Cup has dropped alongside an inviting streetwear collection.
UK basketball brought back its denim uniforms earlier this season. Now, more denim apparel is available for fans to buy.
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2026 NBA Mock Draft: Expert picks, predictions, analysis including AJ Dybantsa No. 1 overall
This year, the NBA Draft Lottery could decide who goes No. 1.
Kevin Durant is one of the NBA’s true veterans. In his 19th season with the Houston Rockets, he still influences the game on ...
If you thought the basketball looked extra bouncy during Ohio State's Big Ten Tournament game against Iowa, you're right.
Setting the stage for an exciting year of Kobe releases, the “Pink Quartz” edition is a must-have for both serious hoopers ...
Durant and the Longhorns announced a new NIL program in partnership with Nike that will celebrate Longhorn student-athletes.
Nike Basketball pays homage to Kobe Bryant's legendary high school roots with the highly anticipated return of a 2010 classic ...
Giannis Antetokounmpo admitted to being upset with himself after Bucks' loss to Heat, but not for the reasons one may think.
Shaqir O'Neal, son of NBA legend and Basketball Hall of Famer Shaquille O'Neal, sat with USA TODAY Sports in an interview on ...
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