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Wall Street hopes Dick's Sporting Goods on Tuesday will provide details on its strategy for Foot Locker, and what the ...

Stephen Curry's 13-year partnership with Under Armour has concluded, leaving him exploring new marketing ventures. NBA ...

Ronaldinho and the Nike Air Tiempo Legend was quite simply a match made in heaven; a perfect example of a symbiotic ...

EXCLUSIVE: Sean Menard’s docuseries The Sneaker Boom explores how young NBA stars and marketing execs drove an explosion in ...

There’s a robust system in place to protect us consumers from misleading advertising…but that doesn’t mean you should ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

Spanish legacy media companies in Spain have scored a victory against social media giant Meta after a Madrid-based court ...

A new advertisement inside the Grand Central subway station is filling the air with a seasonal scent. The campaign for Bath & ...

When it comes to celeb-brand collabs, Sydney Sweeney has proven she's that girl, beating out several powerhouses in the ...

WeShop Launches in the U.S. After Strong Nasdaq Debut, Allowing Users to Earn Ownership through their Shopping U.S. app ...

In the competitive world of footwear and athleticwear, few matchups are as intriguing and revealing as the contrast between NIKE Inc. NKE and Steven Madden Ltd. SHOO. These two companies occupy very ...