Gerry Farrell reflects on a lunch with Dan Wieden, Nike’s clashes with Adidas, and the suspicion that the Portland brand is ...

Wall Street hopes Dick's Sporting Goods on Tuesday will provide details on its strategy for Foot Locker, and what the ...

Stephen Curry's 13-year partnership with Under Armour has concluded, leaving him exploring new marketing ventures. NBA ...

The Drum Awards for Advertising 2025, sponsored by Kantar and Equativ, shone a spotlight on the brands, agencies and creative ...

Ronaldinho and the Nike Air Tiempo Legend was quite simply a match made in heaven; a perfect example of a symbiotic ...

Nike's pricing power is anchored in its brand strength and technology, supported by a robust supply chain and distribution ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

With the Phoenix Suns heading into a new chapter after two seasons of shortcomings, the franchise cornerstone Devin Booker is ...

Nelly Korda unveiled her signature Nike golf shoe during the pro-am of The Annika in Belleair, Fla., on Wednesday.

In Guangzhou, where the National Games of China are underway across the Greater Bay Area, Nike has traded in its signature ...

Michael Shapiro is a sports reporter for Chron, covering the Astros, Rockets, Texans and every team in town. Michael is a ...