IN perhaps its most ambitious move to place the country firmly on the global tourism map, Zimbabwe is now extending its energies in securing international visitors to the country through strategic ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

As CMO, Jennie leads marketing strategy, execution, membership and loyalty programs and customer insights across both the ...

Roy has previously held marketing leadership roles across Disney Star and Idea Cellular, contributing to brand strategy, ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Sophia Deluz-Bhan, COO and co-founder of Search Atlas Group, has scaled the AI-powered search marketing company from $2M to $30M ARR in five years—profitably, entirely remote, and without massive VC ...

Choose Albany Business Review as a preferred news source to see more of our reporting on Google. It's part of a larger effort ...

Influencer marketing in Europe is maturing, focusing on measurable results (KPIs), increased investment and ...

Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services ...