Long before viral Masters merch hauls on TikToks, the logo featuring a map of the United States and a flag planted in Augusta, Georgia has been the epitome of #IYKYK clothing.

The Masters at Augusta National, one of the most unique events in sports, has remained arguably the same since the first tournament in 1934.

Golfers around the world head to Augusta, Ga. for The Masters at Augusta National Golf Course. The tournament takes place at the iconic Georgia course from Thursday, April 10, to Sunday, April 13, … ...

Detail of the Masters logo with rain droplets prior to the first round of the 2024 Masters Tournament at Augusta National Golf Club, Thursday, April 11, 2024.

The 2025 Masters golf tournament takes place April 10-13 at Augusta National Golf Club. Here's when it starts, broadcast times and how to watch and stream.

Detail of the Masters logo with rain droplets prior to the first round of the 2024 Masters Tournament at Augusta National Golf Club, Thursday, April 11, 2024.

Detail of the Masters logo with rain droplets prior to the first round of the 2024 Masters Tournament at Augusta National Golf Club, Thursday, April 11, 2024.

LIV golfers are teeing it up at the Masters this week—18 of them, to be exact—and they’re sporting their various team logos on Augusta National property. Dustin Johnson, Bryson DeChambeau ...

Detail of the Masters logo with rain droplets prior to the first round of the 2024 Masters Tournament at Augusta National Golf Club, Thursday, April 11, 2024.

Detail of the Masters logo with rain droplets prior to the first round of the 2024 Masters Tournament at Augusta National Golf Club, Thursday, April 11, 2024.