The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event ...

Braving drenching rain and a brief disruption from pro-Palestinian demonstrators, the Macy's Thanksgiving Day Parade marched ...

The 98th annual Macy's Thanksgiving Day Parade didn't just stroll down Manhattan-it took the entertainment world by storm, ...

The Macy’s Thanksgiving Day Parade marched, soared and roared into its second century on Thursday despite a drenching rain and a brief disruption from pro-Palestinian demonstrators. New York City ...

Cynthia Erivo handed Hoda Kotb a large bouquet of white flowers, causing the host to become emotional, as they each said they ...

Hoda Kotb celebrated her first Thanksgiving holiday at her new home in the suburbs after moving out of her apartment in New ...

As Al Roker sat beside his co-hosts Savannah Guthrie and Hoda Kotb during the Thanksgiving parade, fans noticed he was ...

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

NBC’s broadcast of Thursday’s parade ranks as the most-watched entertainment program to air on linear TV in nearly five years ...

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV ...

NBC is hoping to keep the Macy’s Thanksgiving Day Parade for as long as possible. The beloved annual Parade has been airing ...

The holiday season really kicks off when the massive helium balloons start floating through New York. For the second year in ...