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Apple is stepping up its AI investments and also reallocating employees as it tries to catch up with rivals such as Google, OpenAI, and Microsoft amid growing competition.

Apple has been the target of a fair amount of criticism over the past year, from its AI missteps to a strong distaste for its new design ethos. But the numbers don’t lie, and if Apple knows how to do ...

While some may say that “Apple doesn’t acquire big companies like that,” today, CEO Tim Cook offered a different perspective.

Apple CEO Tim Cook said the company is "very open" to AI acquisitions, signaling a potential shift in strategy as it faces pressure to keep pace with AI investments by Google, Meta and Microsoft.

Apple is shifting its approach to artificial intelligence, with CEO Tim Cook suggesting potential acquisitions and increased ...

Apple's AI strategy, first revealed at WWDC last year, has faced delays and challenges. CEO Tim Cook emphasized the company's commitment to AI investments and announced openness to acquisitions to ...

Apple’s revenue grew by 10%, driven by a 13% increase in iPhone sales, making it the largest quarter for revenue growth since December 2021.

Discover key takeaways from Apple Inc.'s Q3 2025 earnings call, including record revenue, AI advancements, iPhone growth, and $27B returned to shareholders.

Apple’s goal of ‘embedding’ AI across its devices could involve teaming up with another company.

Apple is keeping an eye on consumer behavior as search evolves thanks to artificial intelligence. Barron’s has previously ...

During Apple's third-quarter fiscal year 2025 earnings call, CEO Tim Cook highlighted renewed momentum in Greater China, where revenue rose 4% quarter-over-quarter. This improvement was largely driven ...