Apple's WWDC keynote was jam-packed with AI promises and unbridled ambitions. This year, the tech giant scaled back its Apple Intelligence messaging and made it crystal clear what we'd be getting – and not getting – in its latest software updates.

Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.

Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

At WWDC 2025, Apple changed how we interact with our devices with the introduction of a new user interface it calls Liquid Glass. Apple CEO Tim Cook described it this way: “Expressive. Delightful. But still instantly familiar.”

Key Takeaways Apple shares rose slightly Tuesday after losing ground the previous session following announcements from the company at its developers conference that failed to impress investors. The iPhone maker unveiled several AI-related improvements with iOS 26,

Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.

Apple has once again built in some features into its operating systems that were previously available through third-party apps.