Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

Advertiser WPP is short on good news for investors. In a best-case scenario, CEO Mark Read reckons the $9 billion UK firm can ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

AI and new tech is not just about delivering targeted ads; it’s about creating a more human and connected Ramadan experience, ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

WPP, o nce the world’s biggest advertising group but now suffering from shrinking revenue and anger from staff over a return ...

The Trade Desk (NASDAQ: TTD) announced its fourth-quarter results, and by some measures, it was another strong report, with ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

Mumbrella has sized up agencies from worst to best on the gender pay gap, with the data showing big differences. Despite the ...

The Creative and Media Agency Guide. This edition explores some of the industry’s most pressing topics, with a special focus ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.