Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

WPP, o nce the world’s biggest advertising group but now suffering from shrinking revenue and anger from staff over a return ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual ...

US cablenet Lifetime, part of A+E Networks, has greenlit an unscripted reality series from Vice Studios about the so-called ...

From sophisticated targeting in connected TV to AI-driven predictive models that anticipate audience behavior, the ... Read ...