According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual ...

From sophisticated targeting in connected TV to AI-driven predictive models that anticipate audience behavior, the ... Read ...

Advertiser WPP is short on good news for investors. In a best-case scenario, CEO Mark Read reckons the $9 billion UK firm can ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

WPP FY Revenue declined by 0.7% Y/Y, adjusted operating cash flow increased to £1.46B, and net debt stood at £1.7B.