Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...

On the cold, grey morning of November 12, an ultra-modern office complex in the British Midlands transformed into a ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

The car, previously featured on Jay Leno's Garage, was made to be all but identical to the King of Cool's ride.

Jaguar unveils the Type 00 concept car, signaling a new electric vehicle era, but public reaction is largely negative.