Jeff Bezos is infusing Amazon's rigorous culture into Blue Origin to accelerate its progress and compete with SpaceX. Bezos has brought in Amazon executives and implemented longer working hours and ambitious goals.

Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world’s third-richest person seeks to revive a company that has lagged behind Elon Musk’s SpaceX.

Jeff Bezos is taking more celebrities—as well as his own partner—to the great beyond. Bezos’ Blue Origin said Thursday that its next space-tourism trip will include pop star Katy Perry and Gayle King,

Blue Origin's next space trip features a crew that includes singer Katy Perry, TV host Gayle King and Lauren Sanchez, Jeff Bezos' fiancee.

On Tuesday, (Feb. 25), Jeff Bezos ’s Blue Origin launched its 10th space tourism mission using its New Shepard rocket, sending six passengers into suborbital space. It was Blue Origin’s fourth crewed flight in the past 12 months and the second New Shepard launch this year following an uncrewed flight three weeks ago.

Blue Origin, Jeff Bezos’ aerospace company, on Thursday announced the six members of the crew set to join its next spaceflight in the spring — and it includes some big names. The crew, which is led by journalist Lauren Sánchez,

Katy Perry mused about finding a "futuristic lover" with "different DNA" on the song "E.T." The pop star might finally get her chance to have an intergalactic encounter when she suits up with an all-female crew for the next civilian space flight on Amazon boss Jeff Bezos' Blue Origin rocket.