Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
Despite the challenges and less than developed market for pre-owned goods, it’s here to stay, says the Ingka Group CEO.
Ikea looks to expand second-hand furniture offering after test success
Ikea is planning to expand its European marketplace for second-hand furniture as demand for pre-owned goods remains strong.
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Ikea's top executive on why “climate-smart” is "cost-smart"
David Ignatius speaks with Ingka Group CEO Jesper Brodin about Ikea’s investments in sustainability, the digital revolution in retail and why U.S. tariffs are not “on the top ten list” of ...
You might be able to rent furniture from Ikea soon
Raise your hand if you've bought a cheap piece of furniture from IKEA, then thrown it out during a move without a second ...