The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an Irish court for the sexual assault of a woman in 2018.

Irish mixed martial arts fighter Conor McGregor denied in a Dublin court on Wednesday that he had sexually assaulted a woman in 2018, saying a civil case brought against him and another man was “full of lies.

Irish mixed martial arts fighter Conor McGregor sexually assaulted a woman at a party in Dublin in 2018 and must pay her nearly 250,000 euros ($259,950) in damages, a jury decided on Friday. The jury of eight women and four men reached its verdict in the civil trial at Ireland's high court after six hours and 10 minutes of deliberation.