Reliance's launch of the Shein India Fast Fashion app marks a shift in its strategy, deviating from adding brands to its main ...

The government had disclosed to parliament last year that Reliance had entered into an agreement with the company to sell products under its name.

Reliance Retail launches Shein's fashion app in India under a licensing deal, marking Shein's return nearly five years after its ban over security concerns.

Mukesh Ambani’s Reliance Retail will pay a licence fee to use Shein’s brand name, according to people with direct knowledge of deal.

Shein, founded in China in 2012 and later headquartered in Singapore, offers a vast selection of low-priced clothes. Its app was banned in India in 2020 alongside other Chinese apps such as ...

Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap ...

CHK, a Made-in-India direct-to-consumer (D2C) lifestyle footwear brand, has secured $2.5 million in seed funding.

No one saw the collaboration between ‘Gukesh and Vishy sir’ coming. The new Myntra FWD ad now has over three million views.

Myntra fwd HAULidays FEST ends soon! So grab the trendiest bottoms for men and women at steal-worthy prices and upgrade your ...

Blip cofounder believes that the focus now has to be on building trust and customer loyalty as the operational model for ...

Gukesh and his mentor Anand appeared together in a hilarious advertisement for fashion e-commerce brand Myntra in which the former, dressed in flashy casuals, is getting a tattoo on his arm.

The ad, shot for Myntra, ends with Viswanathan Anand reminding Gukesh that he needs to be addressed 'Vishy Sir'. Wrote and directed this film for Fwd by Myntra featuring the world champions- @DGukesh ...