This affiliate content is not influenced by our advertising relationships, but AP and Data Skrive might earn commissions from our partners’ links in this content.

A question for all those casual hockey fans—an oxymoron, but we’ll let it slide—who have yet to overcome their apathy for the Oilers-Panthers Stanley Cup Final rematch: What’s it going to take to get you to tune in to this nerve-chewingly entertaining series?

The NBA and video game publisher Take-Two Interactive’s 2K, which publishes the “NBA 2K” franchise, renewed their ongoing licensing deal Friday. Additionally, the companies have taken things a step further in their long-standing partnership by announcing new joint venture media company,