By Linda Pasquini and Helen Reid LONDON(Reuters) -Adidas shares fell 7% in early trade on Wednesday after the sportswear brand's second-quarter sales missed expectations and it warned higher U.S. tariffs would add around 200 million euros ($231 million) to costs in the second half.

Consumer product giant Procter & Gamble announced on Tuesday that it would raise the prices of around 25% of its products, in part due to higher costs from President Donald Trump’s tariffs.