Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein was among several Chinese apps banned by the Indian government in 2020 due to concerns over data security and national interest.

Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, nearly five years after its app was banned due to strained relations between India and China.

The newly launched Shein app, developed and managed by Reliance Retail, is now available for download on both the Google Play Store and Apple’s App Store

Reliance Retail, headed by billionaire Mukesh Ambani, has brought back Chinese fashion giant Shein to India with the launch of the Shein India Fast Fashion app. This move marks Shein's return after it

Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.