Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...

Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented ...

Reed Smith Partner Nikki Bhargava spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the ...

With so many streaming apps and platforms available on the market, TVs need operating systems. That means a battle for ...

Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad ...

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel ...

It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back.