The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, ...

Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as ...

Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

“New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, eager to take control of their budgets, pay off debt, or save more… maybe ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the premier service for those looking to date, and was especially dominant in its ...