Imagine you’re about to choose a house for you and your family. You have two options: a standard house from a residential ...

Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as ...

Discover how to find high-value mobile gaming users. Learn strategies to balance marketing costs, user value, and revenue ...

Despite a whirlwind of unpredictable challenges from pandemic disruption to economic shocks and multiple privacy changes, it seems the app space is now on steadier ground. In late 2023, two-thirds (65 ...

The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, ...

Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

You have probably heard the term ‘growth marketing agency’ thrown around, if you are in the app industry. It’s a more dynamic approach than traditional marketing, where the focus is on constant ...

This guide will cover everything from how being an eCommerce affiliate marketer works, how you stand to profit from getting involved, and how to choose the best eCommerce affiliate programs available.

Games affiliate networks connect publishers with affiliate programs that allow them to promote games and their related offers in return for revenue. This guide will cover everything from how being a ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...