Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending ...
Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants ...
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants ...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
Ad Nut has seen a lot in this tree-bound life—marketers presenting mood boards like holy scripture, creatives pitching 'bold' ...
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WPP has acquired data collaboration platform InfoSum.M, WPP’s media investment group. Brian Lesser, global chief executive of GroupM, joined the network’s media arm from InfoSum, where he was chairman ...
An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses ...
Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.
One of Singapore’s most recognisable brands, Tiger Beer, came up with a catchy new brand positioning in late 2024 called ‘You ...
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