Brand personification can help with gaining clarity on your brand's overall impact. Follow these 4 vital steps for defining your brand personality.

Word-of-Mouth - Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Learn how AI transforms ad optimization, audience targeting, and creative strategies to drive impactful advertising results.

Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.

Aside from being a popular form of entertainment, GIFs can be a powerful tool for B2B marketers. Learn when to use and NOT to use them in marketing.

Gone are the days of each social media app serving an individual, unique purpose. Read the tips to navigate the influx of social media apps we've seen recently.

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Advertising - A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...