The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...

Motivated by Whirlpool's "Help families thrive" brand purpose (part of Whirlpool's 2014 repositioning), the primary goal for Care CountsTM was to reduce absenteeism in schools by improving access to ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

Telekom's "Tuning" campaign in Hungary aims to inspire positive change and encourage healthy habits through personalised recognition of amateur athletes participating in the Vivicittá running event.

Media literacy is taught in schools and social media literacy is an emerging area of academic study; now influencer literacy is becoming a topic for debate; as ever, it’s about money, power – and ...

The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Identifies what sustainability messaging looks like in different regions, which categories are most active in sustainability, and showcases some of the winning work from the Effectiveness 100 rankings ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.