The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

Media literacy is taught in schools and social media literacy is an emerging area of academic study; now influencer literacy is becoming a topic for debate; as ever, it’s about money, power – and ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

Identifies what sustainability messaging looks like in different regions, which categories are most active in sustainability, and showcases some of the winning work from the Effectiveness 100 rankings ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Global advertising spend growth is expected to slow versus 2024 forecasts, with the market on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point; the critical factor ...

Tourism to the US is expected to decline as the country’s new administration threatens trade wars, travel bans, and expresses hostility to the sovereignty of erstwhile allies; global brands are ...

Dove launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health epidemic, especially among ...

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

McDonald’s, a QSR, introduced the first adult Happy Meal in partnership with streetwear brand, Cactus Plant Flea Market (CPFM) to generate brand fame, drive immediate sales with Gen Z in the US, ...