They offered enough airflow to keep us comfortable for that hour of waiting, and we both agreed that we would've struggled to ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line. The dozens of folks snaking down the sidewalk had scared me off weeks earlier ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process of shading, harvesting, and grinding. It’s so specialized that real matcha ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

"name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop", "component": "22004575", "insertPoint": "2", ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

In another installment of Save or Scroll, Morgan teams up with internet culture writers Daysia Tolentino and Moises Mendez II ...

The younger someone is, the more likely they are to be enthusiastic about waiting in line: A 2024 survey found that 92 ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...