“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...

The "nonbinary" beauty influencer featured in Google's latest Christmas ad chastised women who oppose sharing a bathroom with ...

We unpack how brands like L’Oréal, Dior Beauty and Mac Cosmetics ranked in terms of reach and which influencers had the ...