“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...

The "nonbinary" beauty influencer featured in Google's latest Christmas ad chastised women who oppose sharing a bathroom with ...

We unpack how brands like L’Oréal, Dior Beauty and Mac Cosmetics ranked in terms of reach and which influencers had the ...

Lexus unveils Liminal Cycles, a multisensory and responsive installation created in collaboration with Bratislava-based ...

In the 2022 ad, Publix tugged at viewers’ heartstrings with the Thanksgiving ad featuring a grown daughter and her mother each preparing a holiday meal miles apart but connected with 21st ...

Lazy Oaf is one of the most popular online brands in Home. Browse this Lazy Oaf promotion page for all the latest and best coupon codes and offers and there'll be always a satisfying discount code ...

Miss Dior is fresh and floral and combines a whole host of different flowery notes with a subtle woody base to keep it feeling sophisticated and modern. And now, The Fragrance Shop has dropped a ...

IDAHO FALLS, Idaho – A unique culinary competition in Idaho Falls is challenging participants to rethink their Thanksgiving menu by incorporating insects into traditional dishes. This event ...

These types of ads create a more dynamic experience that feels tailored to individual needs. For instance, if an ad featuring a personalized message or a specific product angle receives higher ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours ...