AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Job’s Mob reckons building Siri properly takes decades After months of mocking silence about Siri’s “smarts” Apple executives ...

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...

One of the announcements at the annual WWDC 2025 has become a significant update in Apple's on-device AI strategy.

Apple’s innovation lag and reliance on external partners for advanced AI features signal a defensive position in the tech ...

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E ...

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company’s approach to AI ...

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...

Apple plans to launch its long-delayed Siri AI upgrade in spring 2026 with iOS 26.4, according to a recent report.