I want to make it stop, and my earnest admonitions about the emptiness of American materialism are not working.

Crumbl’s Moonbeam Ice Cream Cookie — a collaboration with platinum-selling artist Benson Boone, is back for an encore, after what company leaders called an “overwhelming” fan response.

Crumbl’s Moonbeam Ice Cream Cookie — a collaboration with platinum-selling artist Benson Boone, is back for an encore, after what company leaders called an “overwhelming” fan response.

Crumbl and Benson Boone teamed up for the Moonbeam Ice Cream Cookie, inspired by his track “Mystical Magical” and available nationwide June 23 through June 28. The chilled chocolate cookie ...

Crumbl’s Moonbeam Ice Cream Cookie — a collaboration with Monroe’s platinum-selling artist Benson Boone, is back for an encore, after what company leaders called an “overwhelming” fan ...

Honestly, the trend is pretty hilarious. If you want to get in on the high-pitched, backflipping fun, you can snag a Benson Boone “Moonbeam Ice Cream” cookie from Crumbl now through June 28.