The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music heard.

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single. Here's what it means.

If you’ve been scrolling TikTok recently and discovered your “For You” page is suddenly in the Group 7 algorithm, you’re not alone. But you also might have no idea what it means. The short version is this: it means that you have been pre-sorted into the 7th group of an “experiment” conducted by singer Sophia James.