Bridgestone Americas (Bridgestone) today announced Michele Herlein as its new Chief People Officer, leading the Human Resources function across the Americas, Europe, Middle East and Africa. At the top ...

Bridgestone reworks the inside of its Tour B balls for 2026, focusing on speed, stability and maintaining Tour-level feel and ...

The Bridgestone Tour B family of golf balls gets a boost in speed from a new mantle layer material that adds greater density ...

Not only did Matt Kuchar use Bridgestone’s 2026 Tour B X with Mindset ball while capturing the PNC Championship last December ...

Bridgestone is unveiling its 2026 Tour B line of golf balls and they have the entire Tour staff buzzing, including Tiger ...

Just a couple of days before the official launch, Bridgestone already has a PGA TOUR win in the column for the newest line of ...

Chris White heads to Invercargill with a slim – 3 point – lead over Zach Blincoe. Josh Bethune sits third in the points and ...

The 2026 Tour B series introduces VeloSurge core-mantle integration technology, which has been a result of extensive research and development from the VS Proto Project. This new technology focuses on ...

Along with technology in the core, the new Tour B golf balls will also be offered with MindSet, the visualization system ...

The RS12 is a ground-up redesign of the RS11 tire that was first launched in 2019 and uses much of the experience gained in the Endurance World Championship, and while not a slick tire, it’s pretty ...

The Bridgestone e6 name has resonated with average golfers and their search for the right golf ball since its introduction in 2005. Touted for its straighter flight, three-piece construction and soft ...

Just because you use a certain type of club in one model, doesn’t mean you’ll use that same type of club with a different model or brand. Fully Equipped co-host Kris McCormack had that experience in ...