Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind brands such as RITZ, Chips Ahoy! and Oreos are bringing in some big names in college basketball.

This is the mindset and disposition of Arizona’s Caleb Love which pains me deeply as an Arizona State Sun Devil. I was fortunate to catch up with Caleb this past week, before the Big 12 tournament started for full context,

A native of St. Louis, Arizona guard Caleb Love says he's excited to play in Kansas City, where he has frequently visited his mom's side of the family.