A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Forbes contributors publish independent expert analyses and insights. I cover emerging trends in remote work and business leadership. Starting a new business and getting initial clients is a struggle ...

For decades, executives defined their industry, market, competitive set and differentiation. Then, several years ago, we tipped into an era defined by the customer, and their wants. Welcome to the ...

As companies transition from generating a few million dollars in revenue to tens of millions, they frequently face a set of unique challenges that can either make or break their growth trajectory.

All sorts of products, from metal stampings to computers to silicon chips, are reaching commodity-like status. And the more similar they are to commodities, the less value products have to the ...