“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...

Merian O, Bounce Curl: Bounce Curl is a science-backed hair care brand that creates high-performance, patented products ...

This make-up set from Benefit includes the bronzer that Molly-Mae has been using for years - and it's now available for half ...

Christmas is just two weeks away. If you still have some last-minute holiday shopping to do, don’t worry. We’re right there with you — and here to help! As shopping experts for SheKnows, we know just ...

Looking for the perfect Christmas gift or just want to treat yourself to a designer fragrance? This Dior perfume is currently ...

If you're on the hunt for your next winter scent or looking for a luxe gift that's sporting a festive discount, look no ...

Christmas 2024 gift options are wide and varied and finding the perfect gift for loved ones might prove a Herculean task.

Just when Sephora's hotly anticipated Savings Event has come to a close and we've finally overcome our post-sale blues, the ...

Which is where the ELLE Beauty Bulletin comes in. Your one-stop-shop for all things industry news, this is the ultimate destination for the latest beauty happenings - think celebrity faces, cult ...

While the record growth of fragrance has endured since 2021, a perhaps equally significant phenomenon came into focus this ...

Notes of rose, frankincense, and ambergris combine in Amouage’s Guidance fragrance gift set. Your family member can layer the ...

Like, if you thought Black Friday and Cyber Monday were good, get a load of this. Sure, Sephora offers their VIB sale twice a year, giving you up to 20 percent off depending on your membership tier.