The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...

PepsiCo's Frito-Lay Brand Teams With LeBron James For Marketing Campaign PepsiCo Changes Tune, Now Defends Ex-Janitor's Flamin' Hot Cheetos Creation Claim Who Invented Flamin' Hot Cheetos?

PepsiCo made key strategic changes to its snack business Frito-Lay North America owner of popular products like Lays, Cheetos ...

PepsiCo recorded a higher quarterly profit despite a small drop in revenue as volumes in its main North American segments declined.

This event report demonstrates how Frito-Lay, the snacks group owned by PepsiCo, has deepened its understanding of mobile marketing on Facebook. It was once all so easy for the snack-food business.

Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. There are 1,100 snack foods produced under the Frito ...