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As a result, we’re seeing many brands trying to get creative with their customer engagement strategies. Some are returning to ...

Impulse-driven and shopper centric, the relatively untapped social commerce sector is a potential revenue boon for grocers ...

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Curry-Da-Souza possibly took the most unique approach, using a much smaller campaign funding haul. She told WOSU her yard signs were actually recycled. "Those were all predatory signs that were placed ...

Brands are finding alternative ways to align with hyper-engaged festival-goers in 2025, via new destinations, smaller events ...

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