Lay’s Says 42 Percent Of People Didn’t Know Its Potato Chips Were Made From Actual Potatoes

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

Did Lay's change logos? New chips, new bags on grocery shelves soon

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...
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Lay’s rebrands its chips, reminding people that they come from potatoes

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Lay’s Embarks on Its Biggest Rebrand in Decades as Consumers Admit They Didn’t Know Chips Come from Real Potatoes

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...
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All the Best Potato Chips We’ve Tasted

We’ve taste tested a lot of varieties of potato chips in our time. The best BBQ chips? Check. The best sour cream and onion ...

Lay's rebrands because customers apparently didn't know chips were made with ‘real potatoes'

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...