Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Jeff Bezos' spaceflight company Blue Origin on Thursday launched its new mega-rocket, called New Glenn, into orbit for the first time. The rocket lifted

While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

The Amazon founder’s space company marked a major milestone Thursday with the first test flight of its New Glenn rocket.

Flawed rocket launches by SpaceX and Blue Origin still leave both companies in position to dominate the space sector.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

Years in the making with heavy funding by Amazon founder Jeff Bezos, the 320-foot rocket carried an experimental platform designed to host satellites or release them into their proper orbits.

It took a while, but investors and space enthusiasts are finally getting the drama they have been looking for: David versus Goliath, but in space. SpaceX, owned by Tesla CEO Elon Musk, is set to test its huge Starship launch vehicle on Thursday afternoon.