When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect ...

For nearly a decade, Shekhinah has been a staple of South African pop and R&B. Her evolution in the 2020s has been remarkable. Shekhinah’s voice is smooth, soulful, and unmistakably airy. Her unique ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.

We all just collectively decided that Group Seven were the cool people, the ‘It’ people, the baddies,” influencer Jason Sappy ...

The viral trend started as a clever hack, underscoring how the right kind of engagement can deliver a giant audience to just ...

Over the last several days, certain TikTok users have found themselves lumped into “Group 7” after coming across a video ...

This is everything you need to know about the viral TikTok trend taking over the internet right now - Group 7. Here's who ...

The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

Put simply, "Group 7" refers to a TikTok trend started by singer Sophia James while promoting her new single, "So Unfair." Hoping to get as many ears on her song as possible, James uploaded seven ...

We love a good TikTok trend, and the latest one taking over our FYPs is Group 7, with everyone from brands to celebrities ...

This is what you need to know about the trend that everyone from actor Madelyn Cline to carmaker Hyundai is jumping on.

A track, ACL, on Blaqbonez’s new album, No Excuses, has everyone talking, especially after fans caught what sounds like a direct diss aimed at Odumodu.