This optical illusion puzzle challenges observation skills by hiding an odd number among similar digits. Backed by visual ...

If you believe you possess eyes as sharp as a hunter and a mind as fast as a supercomputer, take this optical illusion ...

A recent social media optical illusion is revealing inner emotional states. Seeing two girls first suggests a playful, social ...

Optical illusions are more than visual tricks — they expose how the human brain interprets reality. In certain cases, the ...

Optical illusions that reveal how the brain interprets visual information.

CLEVELAND, Ohio — With National Puzzle Day coming up on Jan. 29, Clevelanders have the perfect excuse to give their brains a ...

Kylie Jenner’s optical illusion dress is more than just a viral photo; it’s a masterclass in branding. By literally wrapping ...

Koch, who studied vision, thought that by measuring people's brain responses as they looked at special optical illusions, ...

Public health campaigns may not be the sexiest, but they are important, and catching people's attention can sometimes be a ...

A Chinese scientist’s viral demonstration shows how simple optics can make body parts vanish, sparking global debate over ...

The artist Warren Isensee recently opened his third solo exhibition with Miles McEnry in New York. The show marks a new era ...

A dad turned floppy disks into a toddler TV remote, and somehow it works better than smart screens ...