The WTA unveils its bold new logo. Here is why it matters
Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...
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The evolution of champions: How the WTA’s best continue to adapt
As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...
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WTA unveils bold new brand identity with call to Rally the World
With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.