The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement: to “rally the world.” Away from the new design ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

Aryna Sabalenka made her position clear on becoming a tennis coach. This came after Iga Swiatek recently named the Belarusian ...

Sabalenka is far from the only top-ranked player to struggle during the Middle East swing of the WTA schedule. Coco Gauff, Iga Swiatek, and Qinwen Zheng have all suffered early exits in Doha and Dubai ...

None of the WTA’s top three players have won a title this year. After recent struggles and upsets at the Australian Open, ...

She returned to action about three weeks after that disappointment, but it was clear to everyone that the repercussions of ...

Aryna Sabalenka admits she is "not sure" if she would be a good coach for Iga Swiatek but did mention that she could possibly ...

Aryna Sabalenka spent some time at the Nike Headquarters with her boyfriend as she prepares to return to tennis action at Indian Wells.

As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...

Andreeva won the biggest title of her career, while Alexander Zverev's plans for a 'Golden Swing' went awry in South America.