British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Asda has brought back its Rollback price proposition and famous pocket tap as part of chairman Allan Leighton’s efforts to revive the supermarket. The grocery chain, which was the only ...

In one of Allan Leighton’s first major interventions since returning to run the struggling supermarket in November, Asda will no longer cut the price of everyday staples just because the German ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

The private equity-backed business has launched a turnaround plan under returning boss Allan Leighton in an effort to return it to stable footing. The Rollback promotion includes items across all ...

The supermarket has made the move to help fund a major investment in its permanent price cuts, according to the retailer’s chief executive Allan Leighton. Asda’s page devoted to the scheme ...