Comedian John Crist discusses the uproar over the recent ad Sydney Sweeney appeared in for American Eagle on 'The Will Cain ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

From the American sweetheart to the platinum ice queen, and Jean Harlow to Sydney Sweeney, the blonde has been a ...

“It’s officially hot commie summer.” That was the declaration from hedge fund magnate Dan Loeb on X in late June, after the ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

Sydney Sweeney’s controversial ‘Great Jeans’ advertising campaign led to a bump in American Eagles stock and a rise in website traffic, but it has had a negligible impact on demand for the company’s ...

Sydney Sweeney's American Eagle ad sparked a furor last week with even singer Lizzo poking fun at the on-screen star.

Actress Sydney Sweeney is once again embroiled in controversy. This time the debate isn’t centred around Sweeney selling ...

Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.