Since the beginning of Black Friday Week, the AirPods Pro 2 have seen their price steadily decline and reached a new record low for this Black Friday on Amazon. The price has dropped from $249 to $189, then to $169, and now sits at an incredible $153, which is now a huge 38% discount off the original price.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

Apple's AirPods Pro ( 8/10, WIRED Recommends) are the rare exception in the modern electronics market. Even as the number and quality of wireless earbuds changes around them, they just keep getting better. Now that they're on sale for Black Friday at the lowest price I've ever seen, there's no reason for iPhone owners to buy anything else.

Beyond the modest educational discount program for students and teachers, discounts aren’t really Apple’s thing, but major retailers like Amazon, Best Buy, and Walmart do regularly have Black Friday deals on Apple products.

Apple’s "Heartstrings" ad showcases AirPods Pro 2's new hearing aid feature, blending emotional storytelling with innovative tech.

The hearing aid feature is part of Apple's hearing health tools for the AirPods Pro 2, which include Loud Sound Reduction, the Hearing Test feature, and the software-based Hearing Aid feature