The soon-to-be First Lady introduced $MELANIA on Sunday, after which her husband's meme coin saw a significant price drop.

Incoming first lady Melania Trump has launched a cryptocurrency on the eve of her husband's inauguration as US president. The announcement comes after President-elect Donald Trump launched the $Trump cryptocurrency. Both coins have risen but have seen volatile trade.

Cryptocurrency exchange Coinbase Global is making an Inauguration weekend pitch, including recent meetings with the transition team to discuss executive orders related to cryptocurrency, according to people familiar with the matter.

The new business venture by the Trump family is generating intensifying criticism and ethics questions, even as it has turned into an overnight phenomenon, generating a windfall on paper.

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

Melania Trump launched a rival cryptocurrency to her husband just days after the launch of his own meme coin and hours before his inauguration.

President-elect Trump has launched his own crypto token called Trump coin. In less than 24 hours, the coin has had a 12,000% gain and has seen billions in trading volume.

Melania Trump launched a meme coin on the eve of her husband’s inauguration — causing his own new cryptocurrency to briefly tank amid a buying frenzy. The incoming first lady dropped news of the cryptocurrency — “$MELANIA” — on Sunday night — just days after her husband, President-elect Donald Trump, revealed his own newly created $TRUMP coin.

Donald Trump’s new cryptocurrency has soared ahead of his inauguration. The $Trump token drew in billions in trading volume, giving it a market capitalization of about $12 billion.

The price of bitcoin surged to over $100,000 early Monday on the bet that Trump will take cryptocurrency industry-friendly action soon after returning to the White House.