Netflix has a new animated phenomenon on its hands, and it didn’t happen the way anyone expected. KPop Demon Hunters, the vibrant, demon-slaying musical about a fictional K-pop girl group, has defied the usual streaming trends and broken a record that no other Netflix film has ever achieved: it reached a brand-new peak in viewership five weeks after release.

K‑Pop Demon Hunters is the animation hit no one saw coming. A K‑pop girl group that slays demons by night, Buffy the Vampire Slayer meets Josie and the Pussycats with a dash of Blackpink, sounds like the stuff of late-night anime,